Career

Timeline

1. Apr 2024 – present

   Director of Marketing · Impossible Cloud

   Hamburg, Germany · European neocloud for bare-metal GPUs, AI-native object storage and AI services

   Promoted from Product Marketing Manager (2024) to Senior Manager, Product Marketing & Growth (2025) to Director of Marketing (2026)

   • Led the repositioning from Europe's sovereign cloud storage to the sovereign intelligence cloud, which influenced millions in open GPU pipeline
   • Program lead for three launches: serverless inference, dedicated inference, and bare metal with managed Slurm and Kubernetes
   • Created Compute Connect: 5 editions in 90 days, 10 GPU opportunities and millions in net-new open pipeline
   • Runs the global field program: 27 events across 7 regions and created strongest marketing-influenced pipeline from events in the company's history
   • Launched the US channel from a cold start
   • Runs executive LinkedIn across six accounts, including the CEO: 65 meetings booked in 90 days
   • Built the customer story program solo: 15 case studies in 4 languages, influencing millions in closed-won ARR
   • Shipped a new website in 4 weeks, in English and German; inbound leads grew 3× in 18 months
   • Designed the team's AI agent stack, doubling marketing capacity

   See the case studies

2. Aug 2022 – Apr 2024

   Marketing Director · Sentral

   San Francisco · Regional head of marketing for a portfolio of high-end residential communities

   • Aligned sales, operations, technology and outside agencies behind one marketing strategy across 10 client accounts
   • Contributed to $45M in annual closed-won leases on a $1.5M annual marketing budget
   • Owned website, search, social and advertising: web conversions up 600% and closed-won up 42% year over year

3. 2012 – 2022

   Co-founder and Chief Marketing Officer · AutoCamp

   San Francisco · Created a new category, the Airstream-and-cabin boutique hotel in nature · still a co-founder and equity holder

   • Wrote all of AutoCamp's positioning for ten years: brand platform, identity, website and the business plan
   • Grew from one site to 9 locations, from Joshua Tree to the Catskills; now partnered with Hilton
   • Onboarded Airstream as design partner and investor and helped attract $115M in institutional investment
   • Launched each new market as a product; the Russian River opening in 2016 went viral in San Francisco
   • Built the corporate buyout and retreat offering, closing deals with Apple, Google and Meta
   • TIME named AutoCamp Yosemite one of the World's Greatest Places (2019); created the 250-guest Yosemite Fall Festival

   Read the AutoCamp case study

4. 2008 – 2012

   B.A. Environmental Studies · UC Santa Barbara

   Highest Honors · Phi Beta Kappa · editor and contributor, WORD Magazine · exchange year at Universitat Autònoma de Barcelona (2010 – 2011)